Connect with Us: Call Us Today: 1-800-807-8030

Storytelling For Trainers: Making Business Training Stick with Storytelling

President Of TrainSmart, Inc.

Why has storytelling become such a valuable asset for trainers?

The answer lies in the words of Maya Angelou: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” As trainers, our goal is to convey information and create a lasting impact. Stories tap into our emotions, making lessons stick long after the workshop ends.

By weaving narratives into their sessions, trainers can bring dry concepts to life, making them relatable and memorable. Whether it’s a case study that illustrates a complex strategy or an anecdote that drives home a leadership principle, stories can uniquely bridge the gap between theory and practice.

Information Overload

Many people who participate in leadership training programs say they become overwhelmed by the sheer volume of new information they are exposed to. Even though PowerPoint and bullet points can convey much information, they rarely make the audience feel anything.

The power of business storytelling becomes apparent in this context.

Engaging Emotions

The way our brains interpret information changes depending on whether it is presented as a story or a list of facts. The parts of our brain that deal with language are engaged, but so are many others. Hearing a story can make us feel as if we are there, experiencing it firsthand. That’s why tales are so effective at fostering an atmosphere conducive to learning.

Illustrating Key Points

The use of tales from one’s business life can be instructive in several educational contexts. Narratives, for instance, can be used to illustrate timeless truths that listeners of any age, gender, or cultural background can appreciate. Stories can be meaningful and memorable by focusing on universal themes like success, failure, fear, and happiness. Audience members are more likely to retain information when presented in the form of a story because they are more likely to connect emotionally with the characters and plot than with a list of bullet points.

Essentials Of Good Storytelling

Instructors must remember a few essentials when teaching the art of business storytelling. The story’s primary purpose is education, which must be pertinent to the covered material. Selecting stories that vividly demonstrate points and aid in memorization is essential.

Second, the story needs to be told in a way that holds the audience’s attention. This can be achieved through specific details, engaging characters, and a well-defined plot. Like a well-told story in literature or film, a triumphant business tale should hold the audience’s interest throughout.

Understanding Story Structures

Understanding the impact of various story structures is also crucial to any business storytelling training. A story can be told in various ways, each with its own advantages and disadvantages. The traditional three-act structure, for instance, is used by many different types of stories because it neatly divides the narrative into an opening, a climax, and a conclusion. Stories that show a change or progression can greatly benefit from this format.

However, other story structures might be more suitable for various narratives. For instance, a story depicting a cyclical pattern would benefit from a circular structure. A story can use a non-linear structure to skip around in time for dramatic effect. Trainers in business storytelling should be versed in different narrative formats to select the most appropriate one for any given story.

Storytelling Techniques

Last but not least, storytelling techniques help when telling a business story. Using a wide range of expressions in your voice, hands, and face will do wonders for bringing the story to life. A skilled storyteller will evoke strong feelings in their audience through suspenseful or thrilling narration. Trainers who put these methods into practice will be able to tell stories that their students will remember long after the training.


In conclusion, business stories are a practical instruction and leadership development method. Trainers can make their programs more impactful by appealing to their students’ emotions to create more lasting learning moments. If they master the fundamentals of telling a good story, trainers can leave a long-lasting impression on their students. If you want your company’s training programs to be more exciting and compelling, investing in business storytelling training is a smart move.