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Storytelling For Trainers: Making Business Training Stick with Storytelling

President Of TrainSmart, Inc.

The use of narrative in business education and development programs has been on the rise in recent years. When you think about how effective storytelling can be at captivating and enlightening an audience, this makes perfect sense. The words of Maya Angelou serve as a gentle reminder that our feelings play a significant role in shaping our recollections of the past. The art of business storytelling capitalizes on this by making us feel things that will stay with us long after the workshop or training is over.

Information Overload

Many people who participate in leadership training programs say they become overwhelmed by the sheer volume of new information they are exposed to. Even though PowerPoint and bullet points can convey a lot of information, they rarely make the audience feel anything.

The power of business storytelling becomes apparent in this context.

Engaging Emotions

The way our brains interpret information changes depending on whether it is presented in the form of a story or a list of facts. The parts of our brain that deal with language are engaged, but so are many others. Hearing a story can make us feel as if we are there experiencing it firsthand. That’s why tales are so effective at fostering an atmosphere that’s conducive to learning.

Illustrating Key Points

The use of tales from one’s business life can be instructive in a number of educational contexts. Narratives, for instance, can be used to illustrate timeless truths that can be appreciated by listeners of any age, gender, or cultural background. Stories can be made both meaningful and memorable by focusing on universal themes like success, failure, fear, and happiness. Audience members are more likely to retain information when it is presented in the form of a story because they are more likely to make an emotional connection with the characters and plot than they would be with a list of bullet points.

Essentials Of Good Storytelling

There are a few essentials that instructors must remember when teaching the art of business storytelling. The story’s primary purpose is education, so it must be pertinent to the material being covered. Selecting stories that vividly demonstrate points and aid in memorization is essential.

Second, the story needs to be told in a way that holds the audience’s attention. This can be achieved through the use of specific details, engaging characters, and a well-defined plot. Like a well-told story in literature or film, a successful business tale should hold the audience’s interest throughout.

Understanding Story Structures

Understanding the impact of various story structures is also a crucial part of any business storytelling training. A story can be told in a variety of ways, each with its own advantages and disadvantages. The traditional three-act structure, for instance, is used by many different types of stories because it neatly divides the narrative into an opening, a climax, and a conclusion. Stories that show a change or progression can benefit greatly from this format.

However, other story structures might be more suitable for various narratives. A story depicting a cyclical pattern, for instance, would benefit from a circular structure. For dramatic effect, a story can use a non-linear structure to skip around in time. Trainers in the art of business storytelling should be versed in different narrative formats so that they can select the most appropriate one for any given story.

Storytelling Techniques

Last but not least, when telling a business story, it helps to use storytelling techniques. Using a wide range of expressions in your voice, hands, and face will do wonders for bringing the story to life. A skilled storyteller will evoke strong feelings in their audience through suspenseful or thrilling narration. Trainers who put these methods into practice will be able to tell stories that their students will remember long after the training is over.


In conclusion, business stories are an effective method of instruction and leadership development. Trainers can make their programs more impactful by appealing to their students’ emotions in order to create more lasting learning moments. Trainers can leave a long-lasting impression on their students if they master the fundamentals of telling a good story. If you want your company’s training programs to be more interesting and effective, investing in business storytelling training is a smart move.