Need Corporate Storytelling Training? Learn Compelling Stories That Drive Results

Every business has a story. About humble beginnings, visions realized, lessons learned, and obstacles overcome. Stories give meaning to data, make concrete connections, and inspire action. Leadership legends from Winston Churchill to Howard Schultz demonstrate the invaluable currency of strategic storytelling to influence stakeholders, attract talent, and drive desired behaviors. Yet this soft skill often goes untrained, leaving pivotal opportunities on the table.

TrainSMART presents a paradigm shift: a 1 day-intensive onsite workshop unlocking your organization’s storytelling superpower to:

  • Galvanize teams around your mission
  • Persuade clients to action
  • Shape public perception
  • Spark viral content and organic outreach
  • Rally investor confidence
  • And much more

The Challenge: Most Can’t Tell Stories That Truly Resonate

Workshops promise to transform attendees into master storytellers. But learning by lecture alone rarely creates behavioral change. When people return to actual roles, few apply new narrative techniques effectively. Without interactive reinforcement, confidence building through practice, and cultivation of one’s authentic leadership voice – the crucial competency of impactful storytelling goes unleashed.

The TrainSMART Difference: An Immersive Storytelling Bootcamp Tailored to Your Organization and Culture

We guide participants on a storytelling hero’s journey:

  • Discover narrative fundamentals through analysis of legendary speeches and content
  • Learn techniques to craft compelling beginnings, obstacles, turning points, and resolutions
  • Craft stories to help with a variety of training challenges
  • Paint verbally to create sticky visuals
  • Curate curiosity to get an audience interested
  • Extract insights from your organization’s story only leadership could reveal
  • Align narratives to strategically further mission, values, and culture
  • Practice sharpening stories collaboratively to hone persuasive messaging
  • Receive 1:1 coaching to polish individual presentation skills
  • Leave equipped with tools and techniques as influential storytelling ambassadors for the organization

Employ Proven Methodologies to Change Behaviors

Our framework digs below surface level, employing established training mechanisms to rewire thinking and catalyze new habits.

  • Interactive workshops embed learnings through scenario application
  • Small group collaborations promote organic relay of key concepts
  • Repetition develops changed neural pathways to new behavior
  • Real-play simulations reconstruct on-the-job challenges for experiential learning
  • Q&A discussions foster comfort in applying unfamiliar methods

With focus, effort, and our workshops, attendees radically transform the ability to leverage narratives for measurable achievement of business goals.

Tangible Tools and Implementation Assistance For Lasting Impact

The workshop concludes with a roadmap detailing how participants should integrate specific storytelling approaches into day-to-day responsibilities for continual reinforcement. We provide tools like messaging templates, presentation outlines, and content frameworks customized to your organization’s voice so new skills sustainably stick. And our trainers remain available for follow-up guidance cementing changed behaviors.

Corporate Storytelling Training Outline

Length of the workshop: 1 day
Maximum class size: 16

Audience: The workshop is designed for business professionals looking to improve their storytelling abilities for sales, marketing, leadership communications, training, presentations, and more. It would be well-suited for roles like salespeople, marketers, public speakers, managers, executives, consultants, trainers, coaches, and more.


  • Welcome & introductions
  • Discuss goals and agenda for workshop
  • Share examples of great business storytelling

Understanding Storytelling Fundamentals

  • Elements of effective stories
  • Hero’s Journey framework
  • Story arcs & plot structure
  • Character development
  • Evoking emotions

Crafting Your Story

  • Determine your key message/point
  • Identify your hero and other characters
  • Outline the plot points
  • Incorporate obstacles and turning points
  • Develop a clear narrative arc

Storytelling Techniques

  • Rhetorical devices
  • Descriptive language
  • Metaphors/analogies
  • Call-backs/repeating elements
  • Pacing
  • Visual aids

Interactive Story Development

  • Break into small groups
  • Draft an elevator pitch/story
  • Provide constructive feedback
  • Revise and refine stories

Recap learnings

  • Storytelling tips
  • Q&A
  • Next steps


The 1-day business storytelling training workshop equips professionals with the knowledge and skills to craft compelling stories that communicate messages, showcase learner skills, inspire audiences, and drive business results. Through an interactive agenda, participants will learn storytelling fundamentals centered around the hero’s journey framework, understand techniques for evocative description, analogy, and visual augmentation, practice crafting and refining their own stories, and leave with tangible takeaways to apply storytelling immediately to areas like presentations, leadership comms, sales, and marketing. With a dedicated focus on resonating business applications, this intensive workshop provides impactful training to help unlock the power of storytelling for various functions.

Invest in the Substance Behind the Story of Your People

Join organizations who trust TrainSMART to unlock their teams’ storytelling capabilities. Book a 1-day intensive workshop now, and prepare to see newly unleashed narratives radically amplify performance across KPIs, with ongoing practice and application, in just weeks. Properly guided storytelling doesn’t just transform speakers – it transforms businesses.

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