Social media is becoming part of the fabric of corporate life. Whether to reach customers, connect employees or coordinate with suppliers, American businesses appear to be embracing social media. Things are not always what they appear to be. While companies may have blogs, Twitter accounts and Facebook pages, there is evidence that many companies struggle with the fundamental changes that social media is bringing to their business. Unhappy customers air their dissatisfaction on Twitter. Employees want executives to share more information and suppliers may feel at risk as companies look for digital dirt. How do you respond? Social media is creating a cultural shift in how business gets done.
This workshop looks at how social media‘s impact on leadership and profitability. It explores social media trends, considers the leadership and cultural implications and identifies best practices. Participants will learn that being successful in the social media arena is not so much about mastering new technologies but using the technology to establish and sustain new types of relationships with your customers, employees and suppliers. The workshop includes case studies and action plans to help begin the process of transforming social media activities into strategic business initiatives.
Social Media is Changing Everything is available in the following formats: Conference Breakout Session Or Lunch Program, Half-Day Training Workshop, Full Day Training Workshop, Multi-Session Webinar
Our course catalog offers you an easy way to link your organization's needs and goals to TrainSMART performance solutions workshops. All of our workshops are tailored, flexible, interactive and engaging. We use the outlines in this catalog as a starting point to identify the topics and delivery methods that will create the most successful outcomes. Our delivery methods for these workshops include instructor-led classroom, ILT webinars, virtual learning, eLearning, and structured on-the-job training.