Training & Development Solutions Provider For Car Dealerships

The Automotive business has changed dramatically.  Customers do a significant amount of research online before coming into a dealership to purchase a vehicle, the process of diagnosing and fixing vehicles requires increased technical expertise yet customers often believe it’s just a matter of plugging the vehicle into a computer and finding out what’s wrong, price comparison shopping has increased, relationship building and loyalty have decreased.

TrainSmart can assist dealerships with improving the critical skills and strategy to improve sales, customer service, and retention in all areas of the store. 

Focusing on both process and people improvement is the key to getting results that grow CSI and build relationships that lead to increased sales.

Whether you need some specific skills training or would like assistance with developing a complete strategy and program that will change the dealership culture, TrainSmart has the experience to provide training, coaching, and best practices that get results!

Some key training workshops TrainSmart has delivered in the automotive industry include:

• Customer Excellence: Sales, Parts, and Service Consultants
• Performance Improvement Coaching for Managers
• Networking On and Offline
• Phone Skills: Beyond Just Answering The Phone
• Interviewing and Hiring
• Process Improvement
• Employee Engagement
• Dealership Employee Development Program

Frequently Asked Questions: Automotive Dealership Training & Development

Why is employee training important for car dealerships?

Employee training improves customer service, sales effectiveness, and employee retention. In today’s competitive automotive market, well-trained staff can increase CSI scores, build customer loyalty, and boost dealership profitability.

What dealership departments can benefit from training?

TrainSMART provides training for sales teams, service advisors, parts departments, finance & insurance (F&I), and managers. We also deliver cross-functional training that improves communication and collaboration across departments.

What types of training does TrainSMART offer for automotive dealerships?

We offer customized workshops in sales skills, customer service, process improvement, employee engagement, hiring and interviewing, phone etiquette, coaching, and leadership development.

Can TrainSMART help improve our dealership’s CSI (Customer Satisfaction Index)?

Yes. Our training focuses on customer excellence at every touchpoint—from online lead handling to in-store interactions—helping dealerships improve CSI scores and overall customer retention.

Does TrainSMART provide coaching for automotive managers?

Absolutely. We offer performance coaching for general managers, sales managers, and service managers to help them lead teams more effectively and support process improvement initiatives.

How does TrainSMART address modern automotive customer behavior?

Today’s buyers are informed and value-driven. Our training helps staff adapt by focusing on relationship building, needs-based selling, and enhancing the customer experience from the first interaction to post-sale follow-up.

Is dealership training available in-person or virtually?

TrainSMART offers flexible delivery formats including in-person workshops, virtual instructor-led training, and blended solutions. This allows us to meet the needs of dealerships of all sizes and locations.

Can training be customized for our specific brand or dealership group?

Yes. We tailor all training to your brand standards, sales processes, customer service expectations, and dealership goals. We also support multi-store groups with scalable training strategies.

How can we get started with TrainSMART’s automotive training programs?

Click “Request Information” or contact our team to schedule a consultation. We’ll assess your dealership’s challenges and recommend a tailored training and development solution that fits your goals.

Professional Development Workshops We Offer

Communication Workshops

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Human Resources Workshops

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Leadership Workshops

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Management Workshops

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Customer Service Workshops

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Sales Workshops

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Strategic Skills Workshops

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Team Building Workshops

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Training Professional Workshops

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Women In Leadership Workshops

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Your Extra Set Of Hands Is Here To Help! Tell Us About Your Project

Ready to discuss your training needs? Schedule a 30-minute call, so we can learn more about each other and determine if we are a good fit. This is a no obligation consultation. We look forward to hearing from you. Call us at 800-807-8030 ext. 1 or fill out the form below.